Building Your Brand
What is a brand?
Simply put, your brand is defined by a customer’s overall perception of your business.
The founder of Amazon, Jeff Bezos, has said: “Your brand is what other people say about you when you’re not in the room.”
Your company will have a brand, whether you create it intentionally or not. When left undefined, your brand's perception ends up communicating what makes you special, less effectively.
Simply put, your brand is defined by a customer’s overall perception of your business.
The founder of Amazon, Jeff Bezos, has said: “Your brand is what other people say about you when you’re not in the room.”
Your company will have a brand, whether you create it intentionally or not. When left undefined, your brand's perception ends up communicating what makes you special, less effectively.